FCC - Trendbook

Trendbook

Grand Luxe

The New Classics

Sportswear in Fur

The Urban Dandy in Fur

Student Contest

Buying Fur

Media Lounge

Naffem

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NAFFEM Fur Trends for Winter 2007-2008

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Consumers of high-end products like fur, are more and more often refusing to wear what is worn by the mass. They want to wear their own individual style, their own signature look, devoid of trended themes.

Trends are therefore less widely generalized in the fur trade. The more expensive the garment the more unique it must be in order to correspond to a specific market niche or target -market, or to reflect the image of a brand.

NAFFEM trends for Winter 2007 –2008 revolve around three different fashion styles.

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